31 Frocks in 31 Days! Canberra’s Rose Higgins brings to life women’s fashion from the mid 20th century, and ovarian cancer research is the beneficiary.

by Tony Magee

Canberra fashion identity Rose Higgins has initiated a fascinating and important project - 31 Frocks in 31 Days.

Conceived as a fundraiser for ovarian cancer research and awareness, the Frocks are a fabulous collection of vintage garments, showcasing both women’s formal wear and casual wear.

The designs, styling and patterns reflect 1950s, 60s and 70s Australian women’s dresses in a collection of stylish photographs with Higgins herself modelling them.

Today, October 15, is pretty much the halfway point in the daily posts, with another 16 to go.

Anyone who still has a collection, or even just one or two (as I do) of The Australian Women’s Weekly and probably Vogue magazine as well, from these eras, will know exactly the styles being showcased.

Higgins' unique collection, many discovered in the treasure troves we all know and love - Op Shops and St Vincent De Paul - is a rare chance to see these exciting and glamorous garments from days gone by.

And who knows, it could even be the catalyst for a fashion revival!

Visit Rose’s Facebook page to see the collection so far, and follow her page to see the daily updates.

Here are some highlights:

Day 15, (Photo supplied)

Day 13, (Photo supplied)

Day 11, (Photo supplied)

Day 8, (Photo supplied)

Day 6, (Photo supplied)

And a trip down Memory Lane!

 The Australian Women’s Weekly, Feb 1959 (Photo: Public Domain)

Advertisement showcasing Venet of Paris, Australian Women’s Weekly, Sept 1969 (Photo: Public Domain)

Australian Womens Weekly, March 1970 (Photo: Public Domain)